13 Steps to Create an Effective SEO Strategy in 2025

This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview. Once crawled, pages are analyzed and stored in the search engine’s index, a massive database of web content. Indexed pages can appear in search results when users enter relevant SEO Anomaly queries.

on-page seo

How to Get Started with SEO for Beginners

Key elements of on-page SEO include optimizing title tags, meta descriptions, content (including keyword usage), internal links, URLs, images, and ensuring a positive user experience. These elements collectively contribute to improved search engine rankings and user engagement. High-quality content properly optimized for your target keywords is more likely to attract links and to rank in Google. Aside from your site content, technical SEO factors such as site speed and title tag placement are also ranking factors.

  • A dedicated content optimization tool like SEOBoost brings all features, from research and ideation to creation and optimization, into one place.
  • Once again, we have an excellent resource for more in-depth information on HTML image optimization.
  • If you’re trying to rank for a particular keyword, Google will look for it in your URL, too.

We Use Natural Language Processing to Make You an Authority Organically

on-page seo

As a general rule of thumb – The average piece of content should be written at an 8th-grade reading level. You need as little duplicate content on your site as possible to avoid keyword cannibalization issues and other SEO issues. The last step is simply to use a tool like RankMath Pro to generate and add the FAQ schema to your site. List common questions people ask about your topic, business or niche. Lastly, add an FAQ section at the end of your content and FAQ schema to highlight it for Google. Then, ensure that each of those sections are titled by headings and sub-headings that tell readers (and Google) exactly what each section will contain.

Focusing on these elements can significantly boost page load speed and deliver a better user experience. By storing elements like images and scripts on a user’s device, caching eliminates the need to reload these files during future visits. Set longer cache durations for static content to maximize performance. A quality host with servers near your audience reduces latency.

on-page seo

Save time with content planning and rank higher on Google with the help of this beginner-friendly SEO template. You’ll want to include images on your site to make it attractive, and maybe some videos too. Doing that wrong can harm your SEO, but doing it correctly comes with some SEO benefits. Focusing on on-page SEO will also increase the chance that your off-page SEO strategy will be successful. Nobody wants to link to poorly written articles or sites that don’t work correctly.

on-page seo

And I quickly realized that 100% of the type of content on the first page results were tools. AI tools, like ChatGPT, can be a great place to brainstorm potential titles, offering a good starting point for your creative process. Because users will instantly know that your content matches their search query (which can make them more likely to click). The tool lets you know if you have your keyword in all the key locations like the H1 and body content (more on why this matters soon). Mastering on-page SEO can have a HUGE effect on your rankings, traffic, and conversions.

It helps search engines understand the content of images and provides clues about the page’s topic, contributing to improved rankings. On-page SEO is everything you can do internally to boost your rankings, including keyword optimization, meta descriptions, title tags, alt text, and website structure. On-page SEO is important because it helps improve your rankings in search engines. The higher your ranking, the more likely people can find your site when browsing. This helps people who are interested in what you’re offering find your products, content, or services, increasing organic traffic and helping you grow. Whether it’s to read a blog post or check out a product page, people browse your content.

on-page seo

Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites. On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top. It’s better to track and measure your performance weekly, as even the tiniest omission may ruin all your SEO efforts. Of course, you won’t be able to manage everything using only Google Analytics.