Pricing also needs to be considered carefully, not just based on the monthly fee, but also any limits, add-ons, or hidden costs that could affect long-term value. Reach global audiences and boost visibility SEO Anomaly in local search results with multi-language landing pages. Behind Majestic is an advanced link intelligence map, which is perfect for grasping your website’s place on the Internet. A long-time favorite, Ahrefs is widely used for SEO, and even in 2025 it continues to show up in experienced marketers’ toolkits. As an extension and with informative, compiled data, you can start your SEO research by simply opening a new browser tab. Another handy Chrome extension, WooRank explains the condition of whatever website you’re on.
The 30 Best Free SEO Tools For Guaranteed Success
I like this tool because when you enter your URL, Seobility will analyze your site and provide some custom website optimization tips. Ecommerce users praise Algopix for its ability to uncover profitable products and provide valuable insights into demand, competition, and margins. The platform’s pricing recommendations help guide merchants to set competitive prices, thereby maximizing profits.
Keyword Explorer
Every vendor swears they’ve built the perfect platform, but when managing dozens of clients with different needs, most of these “comprehensive solutions” fall apart fast. Their suite of free tools is solid, and I typically rely on it for domain authority checks and basic on-page evaluations. I work at SEO.AI, so it might not be a surprise that I’m mentioning it here, but I genuinely think it’s one of the best tools around. Your free Semrush account gives you access to many of the best free SEO tools. Sloth helps you implement technical SEO fixes on sites with platform or development restrictions. And see whether there are any problems that need to be fixed.
- Artificial or unnatural links have the potential toseriously hurt your search ranking.
- Google Search Console lets you directly request URL indexing, receive notifications about site problems, and gain suggestions for optimization — all for free.
- Save your backlinks lists, export them in different formats and track your backlinks status over time.
So, it’s a good idea to fix the performance issues highlighted. Google’s PageSpeed Insights is a free tool that lets you check Core Web Vitals performance on individual webpages. Bing Webmaster Tools is one of the best free SEO tools if you’re focusing on Bing. The SEO Writing Assistant helps you write original, SEO-friendly content that’s easy to read and aligns with your tone of voice. Last but not least, track your acquired links in the “Monitor” tab.
The free version contains most basic features such as crawling redirects but this is limited to 500 URLs. This makes the ‘Lite’ version of SEO Spider suitable only for smaller domains. The paid version is $180 per year and includes more advanced features as well as free tech support. Despite its rich functionality, SEO Spider can have a steep learning curve for beginners, but luckily there are plenty of guides on the web to help you out.
With marketing features included in their plans, SERanking is one of the market’s most used and popular SEO tools. It makes keyword research more streamlined and gives users an excellent way to see the keywords competitors use to rank on Google. Google Trends has been around for years but has been underutilized. Not only does it give you information regarding a keyword but it offers great insight into trends around the topic, which can be invaluable at any stage of a business’s growth. Search for keywords in any country and receive information around it like top queries, rising queries, interest over time, and geographical locations depending on interest. If you are unsure which trends are the ones for you, this is the best SEO tool to use.
While limited compared to a paid Ahrefs account, they’re still immensely valuable for anyone who’s just starting out in SEO. Managing SEO at scale requires more than just research and optimization tools. With the paid plans, you can also predict long-term trend trajectories.